If I were to create a PLN prior to engaging a social media campaign on a topic, the first thing I want to determine is who the audience is for this topic and promote it on the social media that the audience often uses. The aim is to increase the chance that the audience will see the promotion and use their PLN to further expand the scope of the promotion.
For example, I want my topic to be related to computer technology. This topic is relatively professional, and the audience is locked in people who are engaged in computer work and people who are interested in computer knowledge. These people basically follow professional forums (Stack Overflow), company websites, emails, and professional social media (such as LinkedIn). First, I will make some posters, post them at the company location, email them to colleagues, and upload them on the company’s website at the same time to increase the audience’s impression of the event. After a while, I will further introduce the content of the event by posting on professional forums, LinkedIn, and so on. Because these social media can be reposted and shared, the audience will share the activity with people who have the same interest in their PLN. When editing posts, I will also use # to mark keywords. Therefore when people search for keywords, our activities will be easier to find.
Hi Kewen,
Thank you for sharing your blog post 4. I am glad you mentioned PLN needs to focus on what users want from it. In the case of some people who wish to learn how to code, they may join a PLN that teaches them some basic knowledge about coding; for others, learning how to cook may be a PLN of their choice. According to what they are searching for online, people do something different. Due to this, I agree with your opinion that we need to create a PLN that people will enjoy.